7 Canadian Natural Cosmetic Brands You Need To Know About

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1. Wildcraft

Wildcraft is a Toronto-based skincare company devoted to creating 100% natural products at approachable price points. Their ultimate goal is to see as many women as possible have the opportunity to bring the luxury of natural skin care into their everyday beauty routines. By taking a thoughtfully minimalistic approach to their product design, they’ve been able to create a line of high-quality, truly natural essentials that all retail for $34 CAD or less.

Top-selling products:

Face Serum

This face serum is Wildcraft’s all-time best seller! This beautiful product is a concentrated, restorative formula rich in vitamins, proteins and minerals for the face. Composed of active ingredients such as seabuckthorn, Ontario hemp seed and frankincense oil, this is their heavy hitter for skin renewal. It goes on light and absorbs quickly (even for an oil). The palmarosa balances your skin’s sebum production, making this an ideal solution for all skin types.

Geranium Orange Blossom Face Cream

This beautiful face cream is our favourite from the line! Designed with essential fatty acids and vitamin rich ingredients such as organic rose hip seed oil, geranium oil and orange flower water to restore your complexion’s vitality. We love the smooth and silky texture that provides just the right amount of moisture, leaves the skin feeling soft and smells absolutely wonderful. Ideal for dry skin.

Chamomile Honey Makeup Remover 

This Wildcraft Makeup remover has a major cult following!  Calm, cleanse and rejuvenate your skin with the gentle healing power of chamomile and honey. Designed as an introduction to oil cleansing, this product effectively removes makeup from your face and can be used as a quick cleanser on makeup free days as well.

Wildcraft wants you to experience the luxury of natural skin care and are offering Ze Square readers a FREE GIFT WITH PURCHASE! To redeem your gift, simply head to their website and add the 2oz makeup remover to your cart, along with your other purchases and enter the discount code ZESQUARE.


“Oneka” means water in the language of a Mohawk tribe from Northern America. The brand’s name reflects the importance of water in the making of their all natural, hair, body and skin care products, that are free of sulphates, parabens, synthetic fragrances and are biodegradable.
The Quebec-based company prides itself on working in harmony with nature and the environment, using certified organic plants, grown on their Frelighsburg farm, to create nourishing products for the body, skin and hair. Oneka products, which also happen to be vegan, allow both men and women to take great care of their skin and hair, without compromising their health along the way.
The brand’s commitment to protecting the environment does not stop there: Oneka aims at reducing plastic utilization, through its bulk refill program and managed to save 960kg of plastic last year!

Oneka is as generous with their community as they are with the environment: every year, the company gives back 5000$ worth of products to centres dedicated to helping women and families overcome difficult financial situations.

Top-selling products:
Specially formulated to help revitalize your scalp naturally. Your hair will absorb the cedar, popular for its antibacterial properties, for a deep cleansing effect. The sage, known to help balance sebum production, blends with the hemlock, burdock, and nettle extracts to invigorate and stabilize.
All nature and forest lovers will undoubtedly fall in love with this shampoo, as it really smells like cedar trees. This product is one of our absolute favorites from the brand.
Ideal for those looking to have shiny and healthier hair: Ylang-ylang essential oil will leave your hair shiny and gently infused with its aroma while goldenseal, a boreal plant, will provide its tonic and purifying effects.
Ideal for sensitive skin, the calendula and burdock root enrich the formula with their soothing properties. Nettle extract helps tone the skin while sage works to repair and restore it. A gentle product from the Oneka line that we adore, here at Ze Square.

3. Soapstones

Soapstones is a Canadian-based natural skincare company that was launched 20 years ago and offers a wide range of hand-made, premium quality, natural skincare products. Made in Muskoka, Canada, the company prides itself on its light environmental footprint and on its strong commitment to giving back to causes that support youth leadership. With “Feel Good, Do Good” being the company’s motto, Soapstones offers luxurious, yet affordable natural skincare products, using the highest quality ingredients that minimize impact on waterways and are gentle on our bodies, such as vegetal oils, olive oils, cocoa and shea butters, mineral-rich clays and healing essential oils.
With parts of the company’s net proceeds being reinvested back into the communities in ways that help the youth grow in a healthy environment that promotes well-being, stops bullying behaviors, helps build self-esteem, stimulates confidence and develop their leadership potential; Soapstones is a company that helps you feel good and does good.
Soapstones has retail stores in Huntsville, Port Carling and Collingwood and all of their products can be purchased online at www.soapstones.ca
Top-Selling Products: 
Statement from the company: “Made with the finest tropical oils including organic shea nut oil, hemp, grapeseed oil, beeswax, jojoba, castor, and apricot kernel oil. Enhanced with soothing Vitamin E and Meadowfoam Oil.”
Statement from the company: “Free of aluminum or bacteriacides that have been a concern with long term use. This vegetable based deodorant is both effective and safe.”
Statement from the company: “Possibly one of the most ancient products designed for beauty, rosewater is the result of the distillation of rose petals to produce rose oil. It is used to reduce stressful lines in the face and to soothe and heal excited skin. At Soapstones, we have tapped into the proven benefits of rosewater to create our most luxurious facial cream. Compared favourably to facial creams costing several times more, our Rosewater Facial Cream is a must try!”

4. Canus

Canus is a Quebec-based natural skin care company that aims at using goat milk to create nourishing products for your skin. The company offers three different brands: Caprina, that is more affordable and easy to find in pharmacies; Lil Goats, that is dedicated to sensitive baby skin; and Nature, which is a more eco-friendly line with products that are free of parabens and phosphates. Canus products range from soaps, shower gels and body lotions.

The products we love and would like to recommend:

Nature – Fragrance Free Pure Vegetal Oil Base Soap

Ideal for extra sensitive skin.

Lavender Oil Body Wash 

Great moisturizing properties and helps soothe and prevent dry skin. Smells wonderful.

5. Graydon

Graydon is a natural skincare brand that aims at creating products that nourish your skin with the natural nutrients it needs. Using ingredients that hold transformative qualities, such as those you’d put in your lunch plate, like super foods broccoli, chia, berries and avocado; Graydon, the Founder of the brand, has created a line of luxurious and efficient products that are easily absorbed by the skin, leaving it feeling smooth and radiant.

Discover their new product – The Matcha Mint Shampoo

Infused with ingredients such as matcha tea, which is known for reducing scalp inflammation, stimulating hair growth and preventing split ends; chia that holds strengthening and moisturizing properties, sunflower seed extract, to reinforce thickness and sheen, and hemp oil, to prevent from breakage, to hydrates and fortify hair. The peppermint and vanilla scent is light and refreshing.

6. Scentuals

Scentuals is a British Columbia-based natural and organic skincare brand, dedicated to creating toxin-free, cruelty-free and premium quality products that are handmade in small batches in Coquitlam, to make sure the company’s high standard is maintained.
All Scentuals products aim at healing, rejuvenating and protecting skin, by using 100% pure essential oils and natural ingredients.

Products we love from the brand and highly recommend:

Coconut Cocoa Butter Hand Repair Cream 

With winter being right around the corner, this hand cream’s deeply nourishing properties will be your it-product to carry everywhere you’ll go. It is quick absorbing and will leave skin hydrated, smooth (thanks to shea butter, cocoa butter, argan oil, sweet almond oil and aloe used) and smelling divine!

Pure Castile Coconut Shampoo 

This shampoo is ideal for all hair types, as Coconut Oil rejuvenates and nourishes scalp, while the other natural ingredients provide hydration, strength, shine, protection and softly cleanse hair.

Pure Castile Coconut Conditioner

In addition to smelling heavenly; this handcrafted, silicone free and toxin free conditioner will repair, restore and protect hair all while providing light-weight conditioning to help minimize frizz, leaving hair looking and feeling soft and healthy.

7. Énamour

Énamour is a Montreal-based skin care brand, dedicated to crafting all natural, plant-based and elegantly-packaged products for families and kids, in particular. Énamour products are free of parabens, fragrance, alcohol and petroleum and are dedicated to cleanse babies’ skin and hair, protect against the cold weather and help in healing eczema.
To reduce its environmental footprint, all the brand’s glass bottles and packaging are recyclable.

The brand does make a couple products for adults that we, at Ze Square, completely die for, such as their vegan lip balms. If you’ve tried different lip balm brands, you have probably realized they only provide temporary moisture, or further dry lips out. Énamour lip balms are the highest quality balms we have ever tried: they provide long lasting hydration and protecting properties, feel smooth, have a light and wonderful smell. They come in three types: LavenderMint + Lime and Peppermint + Lemongrass.

Top-Selling Products: 

Diaper Rash Balm 

Statement from the brand: “This natural pommade packs a punch with purifying tea tree and calming lavender properties. The scent is both clean and refreshing. Compatible with cloth diapers.”

Baby Massage Oil 

Statement from the brand: “This unscented massage oil is a perfect blend of carrier oils, leaving skin nourished and hydrated. Delicate and silky smooth.”

The Starter Kit 

Statement from the brand: “Contains our massage oildiaper rash pommade and pure baby soap. Everything you need to clean, protect and pamper your little bundle of joy.”